New papers on user research February 7, 2009Posted by cnchapman in Market research, Technology, User research.
Just uploaded 2 new papers on user research. First is work on a multi-factorial product interest scale, designed to be easily administered in survey format and applicable to consumer products. See the abstract on my “papers” page, or get the file directly: wip337-chapman.pdf
Second is an overview of quantitative methods that are helpful in early evaluation of product needs and strategy. The abstract is on my “papers” page, or the complete file is chapman-love-alford-quantitative-early-phase-ur-reprint.pdf
I’ll be uploading more papers soon.